Every customer today has a digital thumbprint which they have created with every one of their digital transactions. Nonetheless, all this information can only be exploited at its optimum when integrated with the operational transactions, and by having it available to different business departments for decision making processes.
That is our area of expertise: integrating digital transactions with operating transactions. We understand that the true customer engagement value lies within the integration capacity of the users’ multichannels with the greater quantity of points of contact for your CRM and your call center in order to know when they have visited your store, what they buy, how much they buy, etc.
By having all this information available to the different business departments, you will be able to execute prompt actions such as: