SMLatam 1era. Conferencia sobre negocios a través de Social Media
Solvis Consulting is a Media sponsor for the first Social Media Conference in Latam. Jesus Hoyos will be a speaker. He will be speaking about the convergence of Social Media with CRM
To register go here: http://www.smlatam.com/
Dates: October 29 & 30
UPDATE: The event date has been changed to February - for more information go to http://www.smlatam.com/
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If you can't go to the event make sure you donate here and you can follow the live blogging in these 3 places:
@ Live Blogging Twestival Mexico City
@ Live Blogging Twestival Global
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Jesus Hoyos, our Managing Partner and CRM Guru, has a new microblog in English.
The intent of his new microblog is to write about the CRM industry in general and from time to time about topics from the region. His Spanish blog, www.jesushoyos.com, is dedicated to the CRM industry in Latin America.
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Solvis is pleased to announce our 2nd Social Media and CRM Seminar - August 10, Mexico City. For more information go to our seminar site or see the widget below.
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We proud to announce that our first Social Media & CRM Seminar in Mexico City is sold out! The seminar generated a lot of interest among many industries such a CPG, PR Agencies, Automobile, Food & Beverages, Retail and Technology.
Many thanks for the interest...
Many thanks to all the participants that registered!
We are please with the results and expect to have at least two more seminars before the end of the year. We also are looking at other requests to bring the seminar to Peru, Colombia and Argentina.
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Image by Matt Hamm via Flickr
Solvis Consulting will offer a Social Media & CRM seminar on July 28th in Mexico City.
The seminar is an all-day workshop where participants will learn how to implement a practical social media plan from the CRM point of view. We will discuss how social media is a critical part of CRM and how it impacts marketing, sales and customer service.
For more information visit our seminar page (Spanish).
Note: we recommend EventBrite for your online and offline events.
We plan to offer more dates and locations in the future.
How Solvis can help with your CRM initiatives?
Social CRM Strategy. We can help.
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Lexnet Consulting interviewed Jesus Hoyos about different CRM topics. One topic is about the biggest CRM trend - Social CRM:
Social CRM – a worldwide trend. Social CRM, also known as CRM 2.0 or Social Media, is a trend that it is still evolving and where the consumer is in control. My take on this is that Social Media has different mediums to engage the customer. A medium will be Facebook or Twitter, and within each medium you have different channels. For example, in Twitter, you could have an account for customer service and another one for sales promotions – here you have two channels. Another example is Facebook, you have applications, groups and pages – they all are channels.
This requires a different thinking in terms of culture, processes and technology in your company. But the bottom line is that you will need to have a team or structure dedicated to manage these social media channels. Think of a call center, you have a director and supervisors and agents. You will need some sort of structure for social media channels.
More of the interview here: Interview with CRM Expert Jesus Hoyos Lexnet.
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Congratulations to Marco A. Cruz - winner of the Grange Prize Award!The Grange Prize is a Canadian and International Internet Award that recognizes the work of two Canadian and two international photographers, awarding CAD $50,000 to a winner chosen through an internet public vote. This year they had 2 Mexican photographers. Marco A. Cruz was the winner!
Early in the year Marco A.Cruz contacted us to help him with his Social Media presence and CRM activities. Marco had already a site managed by himself with a focus on documental photography. Marco realized that photography and the internet go well together and he needed to expand his presence in the Internet to promote his work and must important start conversations about his work and in this case, Mexican photography.
Marco is a clear example of using personal branding, social media and CRM to promote his work and engage in conversations. For this, Solvis prepared a Social CRM Strategy based on Marco's core values and objectives to promote his photography. We are in the process of developing a case study but here are some of the tactics that we used within the defined strategy:
Marco's blog is http://www.marcoacruz.com/blog/.
We are extemely happy to contribute to Marco's efforts and expand his precence in the Internet via Social Media. Our work is not done yet, we are now moving into the next phase to help Marco with other social media channels and tactics.
More: How Solvis can help you with your CRM and Social Media Strategies
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On Thursday, May 21st, Jesus Hoyos, was one of the speakers at Digital Days in Colombia. This event was organized by Mass and Indexcol with the help from Google. Mass and Indexcol are both Internet and Digital marketing agencies in Colombia. To be part of the Digital Days social networking group go to Revolucion Digital.
Image by luc legay via Flickr
Colombia's constant growth in the Internet is impressive - 17 millions users in the internet and 4.3 millions in Facebook. Jesus had the opportunity to demonstrate real-time conversations via Facebook and Twitter while he was speaking at the conference and demonstrated how to measure Social CRM via conversation tools and CRM applications. The event had more than 200 participants from all types of industries.
More about the event (Spanish):
Jesus Hoyos, Solvis Managing Partner, had the opportunity to participate at Sapphire 2009 in Orlando as a blogger. Follow here his tweets from the conference this past week. Also go to his blog in Spanish about his meetings with SAP Latin America Executives and customers.
Social Media Monitoring Partner - Radian6