Solvis Consulting ayudo a Marco A. Cruz con su estrategia de Social CRM:
Marco is a clear example of using personal branding, social media and CRM to promote his work and engage in conversations. For this, Solvis prepared a Social CRM Strategy based on Marco's core values and objectives to promote his photography. We are in the process of developing a case study but here are some of the tactics that we used within the defined strategy:
- Optimized Wordpress to better manage his blog content
- Made changes to the navegation menus at his website
- Created a Facebook strategy for Marco A, Cruz, the photographer
- Established presence on Twitter
- Used tools like HootSuite, Mr. Tweet, Search.Twiiter and Tweedeck to manage conversations, followers and tweets
- Used different Google tools to understand conversations around photography
- Had a plan to measure conversations and some key metrics
- Used ZohoCRM as the CRM tool with a Landing Page
- Zoho for Project Management
Solvis Consulting, LLC, May 2009
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